Red Bull
EVENT ANNOUCNCE CONTENTS
2月15日に横浜で開催されたスポーツイベント
「Red Bull Ice Cross Yokohama」。
イベントの認知・理解を促進させ、当日の盛り上がりを後押しすることを目的とした「Instagram Stories専用」クリエイティブをOFBYFOR TOKYOにてディレクション・制作。
アンケート・投票といった機能をもとに、
イベントコース距離に関する質問や、
レーサーのプロフィールに関する質問を
投げかける、「インタラクティブなコミュニケーションクリエイティブ」を複数企画しStoriesクリエイティブに落とし込みました。
また、ブランド様自身のいずれの投稿もリッチにするために、専用フレームも企画・提供。
Instagram Storiesの特性や昨日を上手く生かしながらイベントのコンテンツ内容を効果的に伝達させるべく「デジタルネイティブ世代」に刺さるテイストで制作しています。
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